Winback your Customers with ConvertWay's SMS and Whatsapp Automations
Overview
Customer Winback or Winback is a calculated Marketing strategy, aiming to convert existing customers to loyal recurring customers with the use of offers or discounts. In Winback Strategy you tend to increase your Customer’s Life-Time Value and reduce your Customer Churn rates.
With ConvertWay’s SMS and Whatsapp automation you can reach out to existing customers, after a pre-defined interval of time from their previous purchase.
Here's how you can Enable this automation
- Go to Flows Tab in the Convertway App & select Customer Winback Series as shown Below
- The detailed form will open in both the case of SMS and Whatsapp - Here in you’re required to select the “Days Without Order”, and fill out the mandatory variables as per the template selected
- Click Save and Enable
Create a Winback Event
- You need to first enable SMS and/or Whatsapp Automation for Customer Winback Series
- Select the number of days since the last order was placed under the drop down Days without Order
- You can select either of two type of templates available i.e. With Discount and Without Discount
- Select the Time when you want to notify your customers or when you want to send the Winback notifications. Select the time under Notify Every Day at field
- After enabling your first Winback followup, you have the option to enable another followup which will sent only incase customer does not place order after the first notification
- Select the number of days after first followup when the second followup will be sent under the Send followup after , second follow up will be sent only if customer hasn't placed an order even when first follow up message was sent .
- Fill in the required fields just like you did in the First Followup and click Save & Enable
Updated on: 08/07/2024
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