Enable Abandoned Cart Recovery to Elevate Conversions with SMS
Abandoned Cart Recovery Flow
In the dynamic world of e-commerce, abandoned carts are the missed opportunities every marketer strives to recover. Join us as we unveil the magic of automated SMS reminders – the key to unlocking this unrealized revenue and supercharging your conversion rates!
Why are Abandoned Cart Recovery Flows Essential?
- Conversion Boost: Statistics show that the abandoned cart rate for online purchases is approximately 70%, so recovering abandoned carts can increase conversions significantly.
- Revenue Recovery: Effective recovery flows are shown to be 10x the revenue of a business making them a profit-driving strategy.
- Customer Engagement: Personalized reminders increase open rates, strengthening customer relationships and boosting engagement.
- Competitive Retention: Effective recovery flows help build trust and retain customers, fostering long-term relationships.
How to Enable Abandoned Cart Recovery Automation?
Our user-friendly flow lets you send personalized text messages to subscribers shortly after they abandon their checkout, encouraging them to return and complete their purchase.
With ConvertWay you can enable Cart Recovery automation via SMS
- To enable Automation go to Flows > Abandoned Cart Recovery {SMS}
Step 1: Enable the trigger
Step 1.1: Setting a Minimum Cart Value
- To trigger an Abandoned Cart notification, specify a Minimum Cart Value below which the alert will not be triggered.
- You can also enable UTM tracking to track the sources of your website traffic and the performance of your Cart Recovery Notifications by specifying the UTM parameters- utm_source, utm_medium, and utm_campaign
Step 2: Define the Condition
Step 2.1: Setup Delay
Now, define when you want to send the abandoned cart notification to your customers. This is calculated from the time when the cart was abandoned.
Step 3: Creating the First Follow-up
Step 3.1: Selecting the right template
- Enable the first follow-up and set it up by browsing through the templates in the Templates field.
- Choose among the pre-set templates under the Browse field
- Otherwise, you can create your own template by clicking on Add Custom Templates
Step 3.2: Select who you want to send notifications to
- Finally, select whom you want to send the notification to. With ConvertWay you can send notifications to your customers and simultaneously to yourself by enabling Notify Admin.
Step 4: Creating the Next Follow-up
The flow ends once the customer places their order, but in case they haven't, we've got two more engaging follow-up texts all set to go!
- Select the time after which the shopper receives the second follow-up, this time is calculated after the first follow-up in the Delay field.
However, if the customer makes the purchase after the first or second follow-ups the next ones aren't sent even if enabled.
Step 4.2: Sending the follow-ups strategically
- Send these follow-ups strategically by selecting the Time and Template.
- You have the flexibility to rearrange the follow-ups without any hassle.
- You can also disable a follow-up if you don't want to send it and send another follow-up directly after the previous one that too in any order.
Step 5: Analyze Your Performance
Want to know how effective your Abandoned Cart Recovery messages are? With ConvertWay you can do it in just 1 single step!
Step 5.1: Check the number of Abandoned Carts your follow-ups recovered
- To check the performance of your Abandoned Cart Recovery Flow go to **Analytics > Abandon cart **
The Abandon Cart Analytics displays the following information:
- Total Order Recovered: This is the number of orders placed by repeat customers after the cart recovery messages.
- Amount Recovered: This is the total sum of the order value of orders placed by repeat customers after the cart recovery messages.
- Messages Sent: This is the total number of notifications sent for Cart Recovery.
- **Order Logs: **This gives detailed information for the Orders recovered, including Order ID, Customer Name, Cart Value, and Abandoned Date.
Start your Abandoned Cart Recovery journey with ConvertWay now and watch your sales soar!
Updated on: 25/09/2024
Thank you!