Welcome New Subscribers via SMS with Convertway's Welcome Series!

Welcome Series is an automated set of messages that brands send to new subscribers who opt-in.

With Convertway, engaging your audience and providing tailored recommendations is effortless. Create lasting customer relationships by making those initial interactions unforgettable with our Welcome Series – where warm greetings meet irresistible offers!

How do welcome messages govern the journey of your subscribers to customers?

1. First Impressions: A warm welcome message shows that you value your subscribers and sets the stage for a positive customer experience.

2. Personalization: Tailored recommendations and offers based on their preferences increase the likelihood of engagement and conversions.

3. Engagement and Conversion: By offering discounts and incentives in your welcome series, you encourage new subscribers to make their first purchase

4. Customer Retention: A well-crafted welcome series nurtures relationships and can lead to long-term customer loyalty.

With our Welcome Series Flow, you can welcome new subscribers who are being added to your subscriber list. This flow is enabled automatically after a new subscriber joins in!

Step 1: Enable the trigger

• To enable Automation go to Flows > SMS > Welcome Series

• The flow is automatically **triggered ** when a new subscriber is added to the list you choose from the drop-down.

Step 2: Define the Condition

Step 2.1: Setup Delay

• Now, define the **timing ** when you want to send the automation to your subscribers. This is calculated from the time when the subscriber joins.

Step 3: Creating the First Follow-up

Step 3.1: Selecting the right template

• Enable the first follow-up and set it up by browsing through the pre-set templates in the Browse field.

• You can select a template with the discount or without any. If you choose one with the discount variable you will have to specify the discount value and discount code under the {discount_value} and {discount_code} fields.

Step 4: Setting up the second flow

• The process ends once the customer places an order, however, if they haven't, we have another follow-up text prepared to go and engage!

Step 4.1: Set the time after which the customer receives the second follow-up

• To set up another flow you need to first time since the first follow-up message after which you think the customer should have placed an order. After this period the second follow-up is triggered. You can select this period in the **Delay ** field.

Step 4.2: Fill up all other required fields same as the first follow-up

• Now follow all the steps for the second follow-up exactly like you did for the first follow-up.

• You can follow the steps above to set-up a third and fourth follow-up as well.

Step 5: Analyze the Performance of the Welcome Flow

• To check the performance of your Welcome Series Flow go to Analytics > Welcome

• The Welcome Series Analytics displays the following information:

1. Order Recovered: This is the number of orders placed by new customers

2. Amount Recovered: This is the total sum of the order value of orders placed by new customers

3. Total Messages Sent: This is the total number of notifications sent to new subscribers

4. Order Logs: This gives detailed information for the Orders recovered, including Order ID, Customer Name, Order Value, Order Date

Welcome new subscribers with ConvertWay and establish a strong first impression- nurturing customer relationships, and driving initial engagement!!

Updated on: 21/08/2024