What is a WhatsApp Business API?

WhatsApp Business API is the platform businesses use to communicate with their customers. It allows businesses to send unlimited messages and enhance customer experiences. It offers features like automated messages and quick replies to organize chats and streamline business communication on WhatsApp.

Necessary requirements to apply for WhatsApp Business API

Make sure you have these three essentials before applying for the WhatsApp Business API:

Fresh Phone Number: Use an active phone number not currently registered with any WhatsApp account. If you are using an old number, you need to permanently delete the existing WhatsApp account or buy a new phone number.
Business Website: A working business website is mandatory for accessing the WhatsApp Business API.
Verified Facebook Business Manager Account: Your Facebook Business Manager Account must be verified to gain full access to the WhatsApp Business API.

How to apply for a WhatsApp Business API?

Follow the below steps to get Whatsapp Business API for free within a few minutes!

Step 1. Click on ‘Sign-up with Facebook’ to apply for a WhatsApp Business API

Click on ‘Sign up with Facebook’ to start the application process.



Note: Please ensure that you fulfill all prerequisites, such as having a fresh phone number and a registered business with a working website. Additionally, make sure that you have admin access to the Facebook Business Manager account to continue with the application.

Step 2. Proceed with your Facebook Account and Click 'Continue'

On clicking the button, you will be redirected to a fresh Meta window. Proceed with your existing Facebook Business account or create a new one if needed.



Click on ‘Continue’ to proceed.

Step 3. Allow Permissions and Click on ‘Get Started’

Read the permission shared and click the 'Get Started' button to connect your account and proceed with the WhatsApp Business API application.

Step 4. Select your Facebook Business Account and fill in the required details

Next, select the Facebook Business Account you want to link with your WhatsApp Business API Account or create a new business account.

Note: Creating a new Facebook Business Account will require verification to get full access to the WhatsApp Business API. The verification can be completed simultaneously during the WhatsApp Business Account application process.

Step 4.1 Fill in your Business Details

The form requests some details about your business like:
Business Name
Business Website URL or Profile Page
Country
It also includes some optional fields such as detailed address, pin code, etc.

Step 4.2 Create or Select your WhatsApp Business Account

In this step, you have to create a new Whatsapp business account for your brand or select your existing business account.



Then click on ‘Next’.

Step 4.3 Create a WhatsApp Business Profile

Fill in these important details for your WhatsApp Business Profile
WhatsApp business account name
Display Name
Category of your business (like clothing, shopping and retail, etc.)
Time zone (Optional)
Business Description (Optional)
Website (Optional)



Post this you can click on ‘Next’ to proceed further.

Note: Ensure your WhatsApp display name aligns with your brand identity. If your display name differs from your business name, include a relevant website URL to establish the connection.

Step 4.4 Add your Phone Number

Add a phone number that people will see when they receive messages or chat with you. Ensure it's a genuine number, as you have to verify it later.



Choose how you would like to receive the verification code, either via text or call, and then click 'Next'.

Step 4.5 Verify your Phone Number

Last, verify your phone number with the 6-digit verification code sent to you over text or call and click 'Next'.

Step 5. Your WhatsApp Business Application is now under review

You have successfully applied for the WhatsApp Business API. The review process typically takes up to 3-4 hours, after which you will be ready to get started with your WhatsApp Business Account.

Step 6. Congrats! Your WhatsApp Business Application is approved!

Once your application is approved, you can easily see the 'Approved' status on The Convertway dashboard. Now you can:
1. Verify Display Name: Your account will be updated with your brand's name as your WhatsApp display name, allowing you to effortlessly create and launch campaigns with your branded WhatsApp Business Account.



2. View & Edit WhatsApp Profile: You can update your WhatsApp Business profile with a relevant display image, business category, company description, company address, support email and website URL. These details will be visible and accessible to your customers when they receive your message via WhatsApp.



3. WhatsApp Green Tick: You can easily apply for the WhatsApp Green Tick verification, boosting credibility and visibility for your business.





Apply now to improve your brand’s visibility and credibility on WhatsApp!

Updated on: 08/07/2024