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# Winback your Customers with ConvertWay's SMS and Whatsapp Automations

### Overview

**Customer Winback** or **Winback** is a calculated Marketing strategy, aiming to convert existing customers to loyal recurring customers with the use of offers or discounts. In Winback Strategy you tend to increase your **Customer’s Life-Time Value** and reduce your **Customer Churn rates**.
With ConvertWay’s SMS and Whatsapp automation you can reach out to existing customers, after a pre-defined interval of time from their previous purchase.

### Here's how you can Enable this automation

1. Go to **Flows Tab** in the Convertway App & select Customer Winback Series as shown Below

![Customer Winback Series in Flows](https://storage.crisp.chat/users/helpdesk/website/bc86d77513590800/winback_eq7dl8.png)
2. The detailed form will open in both the case of SMS and Whatsapp - Here in you’re required to select the “**Days Without Order**”, and fill out the mandatory variables as per the template selected

![Winback - Whatsapp](https://storage.crisp.chat/users/helpdesk/website/bc86d77513590800/winback_16ee50b.png)
3. Click **Save and Enable**


### Create a Winback Event

1. You need to first enable **SMS and/or Whatsapp Automation** for Customer Winback Series
2. Select the number of days since the last order was placed under the drop down **Days without Order**

![Select number of days since last order placed](https://storage.crisp.chat/users/helpdesk/website/bc86d77513590800/winback-2_vmv2ly.png)
|| Say an order was placed on 1st of Jan and you have selected “Days without Order” as 30 then we will send the automated notifications to those users who have not placed order till 31st of Jan and so on
3. You can select either of two type of templates available i.e. With Discount and Without Discount

![Choose Template](https://storage.crisp.chat/users/helpdesk/website/bc86d77513590800/winback-3_t0n0qr.png)
4. Select the Time when you want to notify your customers or when you want to send the Winback notifications. Select the time under **Notify Every Day at** field
![Time When the Notifications will be sent](https://storage.crisp.chat/users/helpdesk/website/bc86d77513590800/time-1_kxhhmv.png)
||| Note: Default Time zone is selected to: **Asia/Calcutta**
5. After enabling your first Winback followup, you have the option to enable another followup which will sent only incase customer does not place order after the first notification
6. Select the number of days after first followup when the second followup will be sent under the **Send followup after** , second follow up will be sent only if customer hasn't placed an order even when first follow up message was sent . 

![Enable Followup 2](https://storage.crisp.chat/users/helpdesk/website/bc86d77513590800/follow-up-2_1irway4.png)
7. Fill in the required fields just like you did in the First Followup and click **Save & Enable**