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# Welcome New Subscribers via SMS with Convertway's Welcome Series!


Welcome Series is an automated set of messages that brands send to new subscribers who opt-in.
With Convertway, engaging your audience and providing tailored recommendations is effortless. Create lasting customer relationships by making those initial interactions unforgettable with our Welcome Series – where warm greetings meet irresistible offers!

### How do welcome messages govern the journey of your subscribers to customers?

1. **First Impressions:** A warm welcome message shows that you value your subscribers and sets the stage for a positive customer experience. 

2. **Personalization**: Tailored recommendations and offers based on their preferences increase the likelihood of engagement and conversions.

 3. **Engagement and Conversion:** By offering discounts and incentives in your welcome series, you encourage new subscribers to make their first purchase

4. **Customer Retention:** A well-crafted welcome series nurtures relationships and can lead to long-term customer loyalty. 

With our **Welcome Series Flow**, you can welcome new subscribers who are being added to your subscriber list. This flow is enabled automatically after a new subscriber joins in!

### Step 1: Enable the trigger

* To enable Automation go to **Flows > SMS > Welcome Series**


![Welcome Series Flow](https://storage.crisp.chat/users/helpdesk/website/bc86d77513590800/wcsms1_xmcjht.png)

* The flow is automatically **triggered ** when a new subscriber is added to the list you choose from the drop-down.
                                                               
![Trigger](https://storage.crisp.chat/users/helpdesk/website/bc86d77513590800/wcsms2_1jk55gl.png)

###  Step 2: Define the Condition

######  Step 2.1: Setup Delay

* Now, define the **timing ** when you want to send the automation to your subscribers. This is calculated from the time when the subscriber joins. 
                                                                     
![ Setup Delay](https://storage.crisp.chat/users/helpdesk/website/bc86d77513590800/wcw3_6jdoag.png)

### Step 3: Creating the First Follow-up

###### Step 3.1: Selecting the right template 

* Enable the first follow-up and set it up by browsing through the pre-set templates in the **Browse** field. 

![Setting the First Follow-up ](https://storage.crisp.chat/users/helpdesk/website/bc86d77513590800/wcsms3_1pmupxw.png)

![Pre-set Templates ](https://storage.crisp.chat/users/helpdesk/website/bc86d77513590800/wcsms4_cxt5ha.png)

* You can select a template with the discount or without any. If you choose one with the discount variable you will have to specify the discount value and discount code under the **{discount_value} and {discount_code} fields.**

![Discount ](https://storage.crisp.chat/users/helpdesk/website/bc86d77513590800/wcw6_19jzg6l.png)                 
                                        
### Step 4: Setting up the second flow

* The process ends once the customer places an order, however, if they haven't, we have another follow-up text prepared to go and engage!

###### Step 4.1: Set the time after which the customer receives the second follow-up

* To set up another flow you need to first time since the first follow-up message after which you think the customer should have placed an order. After this period the second follow-up is triggered. You can select this period in the **Delay ** field.
                                                      
![Setup Delay](https://storage.crisp.chat/users/helpdesk/website/bc86d77513590800/wcw8_1rqp8d9.png)

###### Step 4.2: Fill up all other required fields same as the first follow-up 

* Now follow all the steps for the second follow-up exactly like you did for the first follow-up.

![Setting up the Second Follow-up](https://storage.crisp.chat/users/helpdesk/website/bc86d77513590800/wcsms5_1nld0vh.png)

* You can follow the steps above to set-up a **third and fourth follow-up** as well.
 
### Step 5: Analyze the Performance of the Welcome Flow

* To check the performance of your Welcome Series Flow go to **Analytics > Welcome**

* The Welcome Series Analytics displays the following information:

1. **Order Recovered:** This is the number of orders placed by new customers

2. **Amount Recovered:** This is the total sum of the order value of orders placed by new customers

3. **Total Messages Sent:** This is the total number of notifications sent to new subscribers

4. **Order Logs:** This gives detailed information for the Orders recovered, including Order ID, Customer Name, Order Value, Order Date


![Welcome Analytics](https://storage.crisp.chat/users/helpdesk/website/bc86d77513590800/image-30_12sqwjs.png)

Welcome new subscribers with ConvertWay and establish a strong first impression- nurturing customer relationships, and driving initial engagement!!