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# Optimize  Campaign Impact Through Strategic Customer Segmentation

Customer segments are defined as distinct groups of customers who share similar characteristics. Identifying and analyzing these segments is essential for developing personalized marketing campaigns and targeted communications. By understanding the unique attributes and needs of each segment, you can tailor your marketing messages to resonate more effectively, ultimately enhancing your ability to sell products and services to each group.

Make segments using your customer data and send personalized messages via WhatsApp and SMS with The Convertway.

### Step 1: Creating Segments

* To create segments: **Audience > Segments**

![Creating Segments](https://storage.crisp.chat/users/helpdesk/website/bc86d77513590800/seg-1_18ogwx3.png)


* Click on the **Create Segment **button

![Create New Segment](https://storage.crisp.chat/users/helpdesk/website/bc86d77513590800/seg-5_a59j01.png)
 
* Give a name to your newly created segment in **Segment Name** field 

![Segment Name](https://storage.crisp.chat/users/helpdesk/website/bc86d77513590800/seg-6_1woyxyp.png)

* Use the filter to create a segment from the drop-down menu

![Filters](https://storage.crisp.chat/users/helpdesk/website/bc86d77513590800/seg-7_rfyxk0.png)

* Here you can use a boolean operator **OR/AND ** to create segment from the filter.

![Boolean Operators](https://storage.crisp.chat/users/helpdesk/website/bc86d77513590800/seg-9_18omi24.png)


### Step-2 Use the created segment to send targeted campaigns

* You can find the segment you created along with the default TCW segments in the **Segment Table** using the **Search Bar**.

![Segments](https://storage.crisp.chat/users/helpdesk/website/bc86d77513590800/seg-2_19nopbg.png)

![Segment Created](https://storage.crisp.chat/users/helpdesk/website/bc86d77513590800/seg-10_vrxqhq.png)



* In the **Action Tab** we have 3 options:

![Perform Action](https://storage.crisp.chat/users/helpdesk/website/bc86d77513590800/seg-3_1ydgrjh.png)

**1) Show conditions:** To see the conditions applied to the segments


![Conditions](https://storage.crisp.chat/users/helpdesk/website/bc86d77513590800/seg-4_z74e4w.png)

**2) Send SMS Campaign:** Simply click on the **SMS Icon **

**3) Send WhatsApp Campaign:** Click on the **WhatsApp Icon**