How to Create a Catalogue on FBM using Shopify Products

Steps to Create a Catalogue on FBM using Shopify Products



Step 1: Download Your Shopify Products from TCW


Log in to The Convert Way (TCW).

Navigate to the WhatsApp Catalogue section under the Chatbot tab.

Click on the Configure Catalogue tab.

After Successful Facebook Login, Select the "Download your Shopify products" option and click on "Download".


Check Your Inbox. You will receive an Excel file containing your Shopify products on your Email.
Note: You can use this Excel as a Data feed to create catalogue on Meta

Step 2: Create a Catalogue in Facebook Business Manager (FBM)


Login to Meta Business Suite: Visit Meta Business Suite and log in to your account.

Click on “All Tools”: In the Meta Business Suite dashboard, find the menu on the left and click on "All Tools".

Select “Commerce”: Under All Tools, select "Commerce" to access the Commerce Manager.

Add a New Catalogue: In the Commerce Manager, navigate to the Catalogues section and click on "Add Catalogue".

Select Product Details
Choose the appropriate Product Category, select your Business Portfolio, and enter the Catalogue Name.
Click on "Next" to proceed.

Upload Products: Under the Upload Products section, select Connect to a Data Feed and click "Connect Data Feed"

Upload Your Shopify Product File
On the next screen, choose Upload from your Computer. Browse and select the Excel file you downloaded from TCW.
Click "Next" to continue.

Name Your Data Feed & Select Currency
Provide a name for your data feed, and choose the Default Currency from the dropdown.
Click on "Upload" to finish your catalogue setup.


Step 3: Connect Your Catalogue on TCW


Return to the Configure Catalogue tab in TCW App.

Select your Facebook Business Portfolio from the dropdown.

Click on "Save".

Now, Select a Catalogue from Connect Your Catalogue dropdown and click on "Connect Catalogue".

Your Catalogue is now ready for use!

Troubleshooting Tips



Error During File Upload
Ensure the file format is correct (.xlsx or .csv).
Check if the columns in the Excel file match the required product details for Facebook. You can download a sample template from FBM for reference.
Make sure that the product data (e.g., product ID, description) is not missing or incorrectly formatted.

No Catalogue Created After Uploading the File
Double-check the steps to ensure that the file was uploaded successfully.
Ensure that your Meta Business Account is set up correctly, with proper permissions to create catalogues.
Try re-uploading the file after ensuring the data is correctly filled.

Unable to Find the "Commerce" or "Catalogues" Section in FBM
Ensure you are using an Admin account that has access to Meta Business tools.
Click on "All Tools" on the left-side menu and search for "Commerce". If it’s still not available, contact Meta support for assistance.

Product Data Not Syncing Properly with TCW
Make sure you’ve selected the correct Facebook Business Portfolio in the TCW app.
Double-check that the catalogue in FBM is active and contains the correct products.
Ensure that the "Connect Catalogue" step was completed successfully in TCW.
If the issue persists, Contact TCW Support for assistance.

Incorrect or Outdated Product Data in the Excel File
Ensure that you are downloading the most recent version of your Shopify products from TCW.
Check for any formatting issues or missing data before uploading the Excel file to FBM.

Catalogue Upload Fails in FBM
FBM may restrict file sizes or types. Ensure your file size is below the maximum limit and formatted correctly.
You can break the product list into smaller segments or remove unnecessary columns to reduce file size.

Unable to Connect Catalogue to TCW
Confirm that you have selected the correct Facebook Business Portfolio.
Try refreshing the page or logging out and back in to re-attempt syncing.
If the issue persists, Contact TCW Support for assistance.

Updated on: 24/01/2025

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