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# Complete guide on sending SMS Marketing Campaigns in India

# Step by Step guide to send SMS Marketing Campaigns in India - The ConvertWay

**Step 1. User have to first get their sender IDs approved**

Follow the following link in order to register your Own Sender Id. Move to Step 2 if already done. 
https://shipwayconvert.crisp.help/en/article/sender-id-registration-processdlt-for-sending-sms-to-india-noc9w3/


**Step 2. Approve the template corresponding to the approved Sender Id**

![Consent Template Approval Jio](https://storage.crisp.chat/users/helpdesk/website/bc86d77513590800/yg-wfazswvbvj9sucljsx3iwrsbfs6_1wt26jg.png)

**Step 3. Add Sender Id in The ConvertWay's settings **

 Goto  __Settings__ >> __Sender Ids__ section and update your approved Sender Id

![Sender Id in The ConvertWay](https://storage.crisp.chat/users/helpdesk/website/bc86d77513590800/screen-shot-2022-04-26-at-4391_168xgdz.png)




**Step  4. Add the Promotional template & test it on your own phone numbers**
Go-to SMS & __Whatsapp Marketing >> Select SMS__ &  test the campaign. 

We strongly recommend to test the promotional messages on your own numbers, before sending it to the customer list. 

![Test Promotional SMS Template](https://storage.crisp.chat/users/helpdesk/website/bc86d77513590800/screen-shot-2022-04-26-at-4371_vqebfx.png)

**Step 6. Filters the set of customers you want to send the promotional messages**

There are some pre-built customer segmentation available inside the app, such as:- 
 * High-intent Customers
* VIP Customers
* Discount looking customers
* Abandoned checkouts in last 30 days customers
* Custom who purchased more than once

![Shopify Customer Segmentations](https://storage.crisp.chat/users/helpdesk/website/bc86d77513590800/image20220426t115528118z_1levgwt.png)


**Step 7. Schedule the promotional campaign and Measure the results.**

**Measure the results**

Best Practices to follow while sending out promotional SMS
High conversion templates for your SMS Marketing Campaigns